Since the advent of the folding screen mobile phone form, Huawei has brought the most abundant product line.
There are inner folds, outer folds, and vertical small folds, and the user recognition is also the strongest among all manufacturers.
China’s folding screen mobile phone
According to the market research data of iResearch Consulting, the shipment of foldable mobile phones in China will be about 3.6 million units in 2022, with a growth rate of 154.4%. Among them, Huawei occupies half of the country with a 51.3% share, ranking first.
Samsung, which ranks second, has an 18.8% share. Although all manufacturers are rushing into the folding screen market, Xiaomi, OPPO, vivo, etc. have similar products on the market, but the combined share of all other manufacturers is not as good as Huawei.
Since a larger screen can be achieved in a smaller volume, and it has now become a mature industry chain, corresponding iterative products are released every year, and folding screen mobile phones are attracting more attention from mid-to-high-end users.
As the ultimate form of “large-screen mobile phone”, the horizontal folding screen will further develop into thinner and lighter as the technology matures and develops, thus gaining more attention and favor from consumers.
iResearch predicts that in 2023, domestic shipments of folding screen mobile phones will exceed 5.5 million units, among which Huawei will most likely lead with an absolute advantage.
Huawei folding screen mobile phone satisfaction
According to the current survey, Huawei’s folding screen user satisfaction reached the top with 4.57 points.
Nearly half of the smartphone users think of Huawei first when they mention the folding screen mobile phone brand, and in terms of the overall awareness of the folding screen mobile phone brand, 84.1% of the smartphone users have heard of the folding screen mobile phone series launched by Huawei.
Among the replacement intentions of mobile phone models in the future, more than 90% of folding screen users expressed their intention to continue using folding phones, and 52.3% of the users intending to change phones indicated that they wanted to use Huawei’s folding screen mobile phones.
As the earliest entrant in the industry and the manufacturer with the most extensive product line, Huawei has almost formed a phenomenon of folding screen signs in the minds of users.
According to recent news, Huawei may simultaneously launch the new Huawei Mate X3 folding screen at the P60 series press conference at the end of this month, which may bring some new technologies in the field of folding screens, which is worth looking forward to.
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